Serious Nostalgia: Abercrombie & Fitch

Serious Nostalgia: Abercrombie & Fitch

When I heard that infamous Abercrombie & Fitch had undergone a serious rebranding, I had to see it for myself.  Abercrombie was cool in elementary and middle school (Hello LFO!,) but it lost its luster once it became the overpriced graphic tee, overly pungent perfume scented distressed denim hub. In an attempt to refresh the brand they hired an exec from J. Crew, a designer from Club Monaco, and deleted their entire Instagram in an attempt to “wipe the slate clean.”

Sales are still down according to WWD and the WSJ, but at least A&F has attempted to make the brand more inclusive on multiple levels–something we need to see more of as of late.

I picked out a few pieces that I think will transition well from summer to spring, and I actually purchased a few that I thought would pack well for my upcoming trips to Panama City and Bocas del Toro.

What do you think of the rebranding efforts?


eyelet sleeve

Eyelet Sleeve Poplin Shirt (on sale!)poplin

Off-the-shoulder Poplin Top (on sale!)

off shoulder dress

Embroidered Cold-Shoulder Dress

midi dress

Midi Shirtdress (on sale!)floral dress

Ruffle Midi Dress (on sale!)sweater

Slouchy Crew Sweatertrench

Classic Trench Coatonepiece2onepiece1

Push-Up Off-The-Shoulder One PieceA&F shirt dress

Long Sleeve Shirt Dress (on sale!)rainboot

Ilse Jacobsen Rubber Lace-Up Boot bikini

Tassel Triangle Top and Bottom sunglasses

Handcrafted Acetate Sunglasses (in black or tortoise!) embroidered jeans

High-Rise Girlfriend Jeans