When I heard that infamous Abercrombie & Fitch had undergone a serious rebranding, I had to see it for myself. Abercrombie was cool in elementary and middle school (Hello LFO!,) but it lost its luster once it became the overpriced graphic tee, overly pungent perfume scented distressed denim hub. In an attempt to refresh the brand they hired an exec from J. Crew, a designer from Club Monaco, and deleted their entire Instagram in an attempt to “wipe the slate clean.”
I picked out a few pieces that I think will transition well from summer to spring, and I actually purchased a few that I thought would pack well for my upcoming trips to Panama City and Bocas del Toro.
What do you think of the rebranding efforts?
Off-the-shoulder Poplin Top (on sale!)
Midi Shirtdress (on sale!)
Ruffle Midi Dress (on sale!)
Long Sleeve Shirt Dress (on sale!)
Handcrafted Acetate Sunglasses (in black or tortoise!)